FCMB Group is a holding company, which is a harder brief than a bank’s own site. There is no product to sell on the page. The audience is investors, analysts, regulators, journalists and prospective staff, and each of them arrives looking for a different document.

So the structure is the design. Four top-level routes (About us, Investor relations, Media centre, Careers) each open into their own set: the group at a glance, subsidiaries, board of directors and sustainability under one; reports, share information, corporate governance, events and webcasts and investor contacts under another. Someone hunting a specific filing should reach it in two clicks without reading a word of marketing copy.

The group’s own framing, “the power of the group”, carries the homepage: diverse expertise brought together to create lasting value for individuals, businesses and communities. Everything below it is evidence for that claim rather than a restatement of it.

Challenges

• Serving four audiences with incompatible goals from one navigation. An investor wants a PDF, a journalist wants a press release, a graduate wants to apply, and none of them should have to pass through the other three to get there.
• Presenting a licensed, regulated institution (Central Bank of Nigeria, Securities and Exchange Commission) with the seriousness that implies, without the page becoming a wall of compliance text.
• Making a holding company feel like one entity when its substance is a set of separate subsidiaries.

Key features