Anafad positions itself around one idea — that high-level advisory and hands-on operational execution should be one integrated service, not two separate vendors. The site had to carry that across three genuinely different service lines (HR and corporate consultancy, trade and logistics, capital structuring) without reading as three unrelated businesses sharing a homepage.
I built the site around a clear service-pillar structure: Strategic Business Solutions & HR Consultancy, Trade Support & Global Logistics, and Capital Structuring & Financial Intelligence, each stated in its own terms, then tied back together under a single 'full spectrum' section (trade exchange brokerage, bespoke procurement, business consulting, project management) so the breadth reads as range, not sprawl.
Live at anafad.com.
Challenges
- Keeping three distinct service pillars (consultancy, trade/logistics, capital) legible as one integrated firm rather than three loosely related offerings on the same page.
- Writing for a B2B audience (investors, partners, corporates) that needs to feel institutional confidence from the first screen, without the copy tipping into vague jargon.
- Structuring a lean marketing site (home, about, contact) so it still feels substantial for a firm operating across multiple jurisdictions.
Key features
Three-pillar service structure
Strategic Business Solutions & HR Consultancy, Trade Support & Global Logistics, and Capital Structuring & Financial Intelligence, each given its own dedicated section with its own argument.
Full spectrum of services
A secondary section (trade exchange brokerage, bespoke procurement, business consulting, project management) that extends the three pillars into concrete, named services.
Institutional visual language
Navy-and-crest branding and a restrained layout built to read as an established international trade and advisory firm.
